08:50 Chairperson’s Welcome and Opening Address

09:00 Business Objective Alignment

• Create internal value for the patent and IP process by aligning your activities with overall business objectives;
• Ensure critical support from R&D and support functions when you effectively communicate with cross-functional teams; and
• Move forward from talking and raising IP awareness by setting a plan for action within business units.

Petter Westnes
Intellectual Property Director
Laerdal Medical AS

09:45 Incorporating IP into Business Process Optimisation

• Engaging cross functional teams in the IP strategy to underline business improvements;
• Using IP as an informative tool for prioritisation decisions in the research and development of new technological advancements; and
• Get the perspectives of people from across the different aspects of the business.

11:00 Discussion: Portfolio Landscaping and Asset Evaluation Tools

• How can you best evaluate the scale of your IP assets by utilising the best available tools and software programmes?
• Is quantitative or qualitative date the most important in terms of value capturing?
• Is it possible to create bespoke and useful tools in house?

11:45 Portfolio Landscaping and Asset Evaluation Tools

• Understanding your patent portfolio and its relevance to the business:
  • How to maximise the competitive edge and the value of your patent portfolio?
  • The advantages of regularly reporting on and benchmarking your patent portfolio
• Evaluation of external and internal assets and their contribution to the portfolio:
  • How to improve the quality of your patent portfolio?
  • How to align patent portfolios with your business strategies?

Haydn Evans
Vice President Intellectual Property Outsourcing
CPA Global

12:30 SPEED-NETWORKING

Like Speed Dating, But Without the Pressure to Commit

You’ve seen each other across the room…now meet face-to-face. Bring plenty of business cards to exchange in a series of 2-3 minute one-on-one meetings with your fellow speakers, attendees and vendors. Your mission - learn one of the following things about each person you meet:

• Is their career background legal or business orientated?
• Are they focused on legal or strategic matters?
• What do they like to do in their spare time?

14:00 Protecting Software Advancements (Extended Session)

• As software becomes a central part of most technology based innovation, clarify your position in relation to IP;
• Identify exactly what is and isn’t patentable with a comprehensive understanding of relevant guidelines and legislation; and
• Protect your software developments across different jurisdictions by identifying the areas of incongruence in different geographical locations.

Christian Platze
Director
European Patent Office

14:45 Non-Practicing Entities

• Defend your business against the threat of Non Practicing Entities and respond swiftly to challenges as they arise;
• Gain a real understanding of the impact of Non Practicing Entities and related defenses for operating organisations;
• Learn from global experiences in dealing with NPEs.

Joseph Villella
Vice President of Intellectual Property (U.S. Attorney at Law)
Infineon Technologies AG

16:00 Requests for Patent Re-examination in the USA

• Avoid costly litigation in relation to US Patents by requesting a re-examination of its validity;
• Open doors to new markets when you successfully tackle your competitor’s IP rights; and
• Efficiently resolve disputes with a clear understanding of your grounds for re-examination from the outset.

16:45 INTERACTIVE CRISIS MANAGEMENT: Turning a Crisis from a Challenge into an Opportunity for a Change

Unexpected challenges can arise anywhere, anytime, leaving you very little time to prepare and regroup. This dedicated, interactive session will see attendees divided into small groups to work through the “crisis scenario” set by the session leader. Your task, as a team, is to devise a strategy to ensure clinical development suffers as little interruption as possible whilst maintaining high quality levels. Points to consider:

• Keeping talent and motivation during a crisis
• Turning crisis management into risk management

17:00 Chairperson’s Closing Remarks and End of Day One